A Brand Marketing & Sponsorship Specialist that plays comfortably in any Brand, Activation or Communication space. Ten years FMCG Brand & Consumer Marketing experience at BAT & RGBC.

Entered the Global Sport Sponsorship Industry in 2011 through Octagon Sports Marketing. She has since worked for International Advertising Agencies as well as local Integrated Communications Agencies by creating brand strategies that built brands, grew audiences and maximized ROI across relevant media channels.

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Cecilia is currently working in the Venture Building space that focuses mostly on technology development and solutions architecture. 

Worked with various NPOs over the years including but not limited to: The Reach For A Dream Foundation, Tag Rugby® Association, The Player’s Fund, Cure Kids NZ, UNICEF & LAUREUS Foundation.

Strengths include ability to support high quality activation of brand assets online and offline, drive consumer perception and behavior through marketing strategy as well as manage and develop strategic partnerships with relevant stakeholders. 

• Pragmatic problem solver and strategic thinker, capable of exceptional insight

• Capable to solve complex business problems across different industries and market conditions 

• Reshaping of customer value propositions to create genuine market differentiation & ROI

• Culturally astute with strong communication skills

• Excellent in uncovering & exploiting emerging business opportunities 

• Effective in managing business change & transition in various business environments 

• Through the use of marketing strategies - optimize the communication of a consistent message of the company's brands to stakeholders

• Provide the platform for a brand to set itself apart from the competition

Someone with vision and brand new ideas that can bring together inter-linkages to drive strategy forward, address needs, grow market share and deliver objectives. 

Detail oriented with a passion for excellence, adept at listening to consumer needs, then analyzing and implementing the best-designed solution. A career devoted to boosting brand awareness, and positively impacting businesses and communities with global experience in events and marketing.

Performance elevation of diverse organizations through expert alignment of innovative Brand Management, Consumer Insights and Market Knowledge. 

Driven by Possibility To Elegantly Do The Extraordinary.

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